Released on = January 18, 2006, 7:52 am

Press Release Author = Gravitational Marketing

Industry = Small Business

Press Release Summary = On the heels of the fifth season of Fox's
Americana-mega-monster American Idol, small business owners have a huge opportunity
to leverage Fox's fortune into their own and put big bucks into the bank in the
process.

Press Release Body = On the heels of the fifth season of Fox\'s American Idol, small
business owners have a huge opportunity to leverage Fox\'s fortune into their own and
put big bucks into the bank in the process.

International Marketing Consultants Jimmy Vee and Travis Miller make a powerful plea
to small business owners, "Watch American Idol or go out of business."

"In order for small business owners to garner maximum pull and penetration with
their generally small marketing budgets, it is vitally important to enter into the
conversation that is already going on inside your customers\' heads," says Jimmy Vee,
co-founder of www.GravitationalMarketing.com. "It is much easier to sell a prospect
if you are in sync with what they are already thinking and talking about. Plus, by
tapping into their current thoughts and emotions your message will penetrate deeper
and make a longer lasting and more powerful impact."

What does American Idol and small business have in common and how does that factor
into the conversation that is currently going on? Travis Miller, the other half of
www.GravitationalMarketing.com responds to this question with powerful statistics:
"American Idol is slated to reach some 27.5 million viewers. How many of these
viewers are your prospects? Chances are a good number of them." Miller continues, "
Tying into media, news and pop culture events are a marketing hammer that small
businesses can use for little cost to propel themselves into pseudo-local celebrity
status. For instance, you can create ads, events and promotions that relate to your
customers\' existing thoughts. It\'s a powerful tool, yet one that is far
under-utilized."

According to the US Small Business Administration, over 500,000 new small businesses
are born each year. But as many as 50% fail in their very first year of life.
According to Vee and Miller, these daunting figures are a direct consequence of the
below-average marketing efforts employed by small businesses - and the fact that
most marketing fails to connect with the intended target at a personal, emotional
and relevant level.

Their recommendation for the salvation of any small business: The American Idol
Phenomenon.

"Studies show that the American Idol audience (and the Reality TV audience in
general) is not limited to the teen-age crowd. Members of almost every segment, age
and demographic are partaking in the festivities offered by prime-time reality. It\'s
consuming their thoughts and desires," concludes Miller.

If you are a small business owner or solo sales representative and are tired of
doing the same old boring marketing that gets no results and wastes your precious
time, energy and cash then scoot on over to
and join the herds of others who devour Vee and Miller\'s Mission Control Marketing
Newsletter.

In addition to learning more about The American Idol Phenomenon you will discover
other juicy bits of marketing insight that will enable you to naturally attract new
customers quickly and effortlessly - like gravity pulls objects to earth.


Web Site = http://www.gravitationalmarketing.com

Contact Details = Jimmy Vee & Travis Miller||14108 Weymouth Run||Orlando ,
32828||$$country||||1-800-930-7194||press@scend.net||http://www.gravitationalmarketing.com